REVENUE EXECUTION
predictable revenue

What I do

Your revenue shouldn't feel this unpredictable.

You built this business around what it needed to survive. And it worked — relationships, reputation, hard won clients.But growth has become harder to predict. The team is busy, the pipeline looks active — and yet the numbers aren't reflecting it and you can't pinpoint why.That's not a people problem or a sales problem. It's a structural one. And it's fixable — without disrupting what's already working.

I work with B2B business owners to build predictable, sustainable revenue — practically, and without blowing the whole thing up.

who its for

Business Owners

You've been running this business for years.
Revenues have grown — but lately, growth has plateaued and you can't clearly diagnose why.

  • The pipeline looks strong but deals aren't closing the way they should

  • You're making critical commercial decisions without the visibility you need

  • Revenue feels increasingly hard to predict — and harder to explain

  • You've tried fixing individual parts, but nothing has shifted the overall trajectory

The problem isn't your market or your effort.
Your business was never given a commercial operating system.
That's fixable.

Working with a sales team or managing sellers?

We have something built specifically for you.

How I help

Diagnose

Isolate exactly where revenue is being lost.

Most owners assume they know what the problem is. Usually they're wrong — or they're fixing a symptom. The diagnostic goes beneath the surface to find the actual root cause: where pipeline is leaking, where deals are stalling, and where your commercial data is masking reality rather than revealing it.

You get a clear, evidence-based , no-nonsesne picture of what's limiting your revenue — and what it's costing you.

who its for

Plan

A prioritised roadmap to fix what's broken.

Once we know what's causing the plateau, we build a sequenced plan to fix it. Not a deck full of recommendations — a practical, prioritised roadmap that sequences changes by speed to actual closed revenue.

You get a clear plan of action with the right fixes in the right order.

"This is not a consulting engagement that ends with a report. I work inside your business - alongside your leadership - for as long as it takes to make predictable revenue the permanent operating standard"

who its for

Execute

Structural change that sticks.

Knowing what to fix isn't enough. Execution is where most interventions fail. I stay embedded to hardcode the new behaviours, rhythms, and systems into your commercial operation until predictable revenue is the default — not the exception.

You get a revenue system that runs without you holding it together.

I work across three layers - Diagnose, Plan, and Execute - depending entirely on where your commercial performance is being choked.

How I work

Most commercial interventions fail for the same reason: they treat the symptom, not the system.

A new hire. A training programme. A CRM upgrade. Each one feels like progress. None of them fix the underlying mechanics that are limiting your revenue — because nobody stopped to find out what was actually broken first.

Every engagement starts with a diagnostic. Not interviews and surveys — objective evidence. Pipeline data, deal history, management rhythms, forecasting patterns. Finding the real root cause before a single recommendation is made.Once we know what's broken, we build the fix in the right sequence. The changes most likely to produce closed revenue come first. Everything else follows in priority order.Then I stay embedded until the new rhythms stick — not to manage your team, but to make sure the structural changes become the way your business operates. Permanently.
The result isn't a report or a set of recommendations. It's a commercial operation that produces predictable revenue — without depending on you to hold it together.

About

I've spent 20+ years inside B2B revenue environments — building, fixing and scaling the operational mechanics of how revenue actually gets executed. My experience spans complex enterprise sales, multi-stakeholder deals and high-growth commercial environments where traditional pipeline metrics break down.I work directly inside your revenue engine — at the deal level, pipeline level and system level — to permanently resolve the execution friction holding your commercial growth back.I work with every client personally. No team, no juniors, no methodology deck. Just an honest conversation about what's limiting your revenue — and a practical plan to fix it.
If you want someone who'll tell you what you want to hear, I'm probably not the right fit. If you want someone who'll tell you what's actually getting in the way — and help you do something about it — let's talk.

PROVEN EXPERIENCE

Hands-on commercial leadership and advisory across market-leading enterprise and B2B platforms.

EIRCOM | BRITISH TELECOM | ORACLE | CLOUDERA | ACETECH | BLUEMETRIX | REVENUE EXECUTION

David Heneghan

CEO - CX Index

"Richard cut straight through our pipeline noise and installed the exact execution discipline our leadership team needed to scale predictably."

Andrew Fox

CFO - BBL UKI

"Instead of high-level consulting theories, we received an objective, math-backed system that completely transformed our forecast accuracy."

Liam English

CEO - Bluemetrix

"The commercial diagnostic isolated hidden friction in our sales process that we had been misdiagnosing for months. Highly practical intervention."

Lex Abbott

Sales Director - Acetech

"Richard doesn't just map the strategy - he stays embedded and with management to ensure standard execution habits stick across the team."

Privacy statement

Digital Sales Made Simple Ltd — trading as Revenue Execution
Effective date: 29 June 2026

PRIVACY STATEMENT
Digital Sales Made Simple Ltd — trading as Revenue Execution
Effective date: 29 June 2026WHO WE ARE
This website is operated by Digital Sales Made Simple Ltd, an Irish-registered company trading as Revenue Execution. We provide B2B sales advisory services to individuals and organisations. You can contact us at [email protected].WHAT DATA WE COLLECT AND WHY
We collect personal data only where necessary to provide our services or communicate with you. This includes:
- Contact information (name, email, company, phone) — provided when you complete a pre-session form, contact us directly, or book a session via Google Calendar. Used to deliver and prepare for your session.
- Session-related information — notes and materials you share during a session, used solely to provide the service you have engaged us for.
- Booking data — collected via Google Calendar when you book a session. Google's own privacy policy applies to data processed through their platform.
- Website usage data — basic analytics and cookies set by tools embedded on this site (including Google Calendar booking links). See our cookie section below.LEGAL BASIS FOR PROCESSING
Under GDPR, we process your personal data on the following bases:
- Contract — to deliver the services you have purchased or enquired about.
- Legitimate interests — to respond to enquiries and improve our services.
- Consent — for any marketing communications, where you have opted in.HOW WE STORE AND PROTECT YOUR DATA
Your data is stored securely using Google Workspace (including Gmail, Google Drive, and Google Calendar) and Notion. Both platforms are GDPR-compliant. We do not sell, rent, or share your personal data with third parties for marketing purposes. Session notes and Notion-based materials are accessible only to you and to Richard Fox of Digital Sales Made Simple Ltd.HOW LONG WE KEEP YOUR DATA
We retain your personal data for as long as is necessary to provide our services and meet our legal obligations. Client records are retained for six years after the end of a client relationship in line with Irish commercial obligations. You may request deletion of your data at any time.COOKIES
This site uses cookies. Some are strictly necessary for the site to function. Others are set by third-party tools embedded on this site, including Google Calendar booking links, which may set cookies when you interact with them. Where we use non-essential cookies, we will ask for your consent before setting them.YOUR RIGHTS
Under GDPR, you have the right to: access the personal data we hold about you; correct inaccurate data; request deletion of your data; object to or restrict processing; data portability; withdraw consent at any time. To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Data Protection Commission (Ireland): dataprotection.ie.CHANGES TO THIS STATEMENT
We may update this privacy statement from time to time. Any changes will be posted on this page with an updated effective date.

Terms of Service

Digital Sales Made Simple Ltd — trading as Revenue Execution
Effective date: 29 June 2026

TERMS OF SERVICE
Digital Sales Made Simple Ltd — trading as Revenue Execution
Effective date: 29 June 20261. WHO WE ARE
These terms govern your use of this website and any services provided by Digital Sales Made Simple Ltd, an Irish-registered company trading as Revenue Execution ("we", "us", "our"). By accessing this website or purchasing our services, you agree to these terms.2. OUR SERVICES
We provide B2B sales advisory services, including individual diagnostic sessions, team accelerator programmes, and related consultancy. Services are delivered remotely via Google Meet unless otherwise agreed. All sessions are conducted directly by Richard Fox. We do not sub-contract delivery to third parties.3. BOOKINGS AND PAYMENT
Sessions are booked via our online booking system. Payment is required in advance of your session unless otherwise agreed in writing. By completing a booking, you confirm that you have read and agreed to these terms.4. CANCELLATION AND RESCHEDULING
- Cancellations made more than 48 hours before a session will receive a full refund or the option to reschedule.
- Cancellations made within 48 hours of a session are non-refundable. You may reschedule once within 14 days at no extra charge.
- If we need to cancel or reschedule, we will give you as much notice as possible and offer a full refund or alternative date.5. CONFIDENTIALITY
We treat all information shared during sessions as strictly confidential. We will not disclose your personal or commercial information to any third party without your consent, except where required by law. For team programmes, individual seller session content is not shared with the commissioning manager. Only aggregated, anonymised patterns are included in the team debrief.6. LIMITATION OF LIABILITY
Our services provide advisory guidance based on information you share with us. We do not guarantee specific commercial outcomes, including increases in revenue, pipeline, win rate, or any other sales metric. To the fullest extent permitted by law, our total liability to you in connection with any session or programme is limited to the fees paid for that specific session or programme. We are not liable for any indirect, consequential, or loss of profit claims arising from your use of our services. Nothing in these terms limits our liability for fraud, death, or personal injury caused by our negligence.7. INTELLECTUAL PROPERTY
Any materials, frameworks, or Notion templates we create and share with you during a session are for your personal commercial use only. They may not be resold, redistributed, or used to deliver services to third parties without our written consent.8. GOVERNING LAW
These terms are governed by the laws of Ireland. Any disputes will be subject to the exclusive jurisdiction of the Irish courts.9. CONTACT
For any questions about these terms, contact us at [email protected].